I’ve worked in or around newsrooms for most of my career. They’re now virtually unrecognisable from when I started in journalism. From the days of tape, through to digital desktop editing, 3D graphics and now AI, the news business is ever-changing, and technology has always been harnesses to enhance storytelling and speed-up the process of making news programmes.
Take one of our clients, Cairo TV. It’s creating truly amazing, immersive content from our green-screen studio in central London. The production team utilises 3D graphics to engage audiences and help explain major news events such as the US election.
In terms of AI, the technology is a potential game-changer for news and current affairs. One example is Ray Digital, which has developed advanced technologies such as live dubbing, live voice cloning, real-time lip sync, live graphics translation and live subtitling for broadcasters. These AI-powered solutions offer the ability to broadcast live in multiple languages, and the results are scarily impressive.
Standing still is not really my style. For news organisations, standing still is simply not an option.
Rob Beynon, CEO, DMA Media.